What are the GPSR compliance requirements?

If you make, import, distribute or sell consumer products, you may have heard about the General Product Safety Regulation (GPSR) and wondered what it means for your business.

So, what are the GPSR compliance requirements?

In simple terms, the EU General Product Safety Regulation (EU) 2023/988 requires businesses to ensure that consumer products placed on the EU market are safe, properly documented and traceable. It has applied since 13 December 2024 and is particularly relevant to businesses selling into the EU, including UK businesses exporting products to EU customers.

The GPSR also applies in Northern Ireland. It does not, however, replace the existing General Product Safety Regulations 2005 in Great Britain, which continue to apply in England, Scotland and Wales.

For jewellery, fashion accessories and wearable goods, understanding the requirements is particularly important because products can involve prolonged skin contact, metal components, coatings, small parts and other potential safety considerations.

But GPSR is not just a jewellery regulation. It covers a wide range of consumer products where no more specific product safety legislation applies.

Why is GPSR compliance important?

Product safety regulations exist for a simple reason: consumers should be able to trust that the products they buy are safe when used as intended or in reasonably foreseeable ways.

For businesses, compliance is also about more than meeting a legal requirement. Good product safety processes can help you:

  • Protect customers from avoidable harm.
  • Identify potential product risks before products reach the market.
  • Demonstrate due diligence if your business is challenged by a retailer, marketplace or authority.
  • Build confidence in your brand.
  • Reduce the risk of product withdrawals, recalls, complaints and reputational damage.
  • Keep appropriate evidence showing how you assessed product safety.


EU guidance makes clear that manufacturers must ensure products are safe by design, carry out risk analysis and maintain technical documentation.

For consumers, these requirements provide greater confidence that products have been assessed for foreseeable risks and that there is appropriate information available about the product and the business responsible for it.

What are the GPSR compliance requirements?

The exact requirements depend on the product and your role in the supply chain. A manufacturer, importer, distributor and online marketplace can have different responsibilities.

However, there are several important areas that businesses need to consider.

1. Make sure your products are safe

The starting point for GPSR compliance is straightforward: only safe products should be placed on the EU market.

Businesses need to consider the characteristics of the product, including its design, technical features, composition, packaging, instructions and reasonably foreseeable use.

For example, a jewellery business may need to consider risks associated with:

  • Metal composition and restricted substances.
  • Nickel release and potential skin exposure.
  • Lead and cadmium content.
  • Coatings and finishes.
  • Small components.
  • Sharp edges or points.
  • Product durability.
  • How the product is likely to be worn or used.

The risks will be different for other products. A wearable electronic product, accessory, household item or children’s product, for example, may require a different assessment.

GPSR therefore isn’t simply about carrying out one standard test on every product. The appropriate assessment depends on the product and its potential risks.

2. Carry out a risk assessment

Manufacturers are required to carry out an internal risk analysis before placing a product on the market.

The assessment should consider the potential risks associated with the product and the measures used to eliminate or reduce those risks.

For a jewellery or accessories business, this might mean considering the materials used, how the product comes into contact with the consumer and whether components could present a safety risk.

A good risk assessment should be part of the product development and compliance process rather than something considered only after a problem occurs.

3. Keep technical documentation

One of the important GPSR compliance requirements is having technical documentation for products within scope.

This documentation should contain information about the product and its characteristics that are relevant to assessing its safety. Where risks have been identified, it should also record the risks and the solutions used to eliminate or reduce them.

The amount of information required will depend on the complexity and risk profile of the product.

Testing reports can form an important part of this evidence. They can help demonstrate that particular materials, components or finished products have been assessed against relevant requirements.

4. Make products traceable

GPSR also places greater emphasis on product identification and traceability.

Products need appropriate identification, such as a type, batch or serial number, or another element that allows the product to be identified.

Businesses also need to provide relevant manufacturer and responsible economic operator information.

For businesses selling online, product safety and traceability information also needs to be made available as part of the product listing in the circumstances covered by the Regulation.

Good traceability can also make it easier for a business to identify affected products if a safety issue is discovered.

5. Provide appropriate instructions and safety information

Products must be accompanied by appropriate instructions and safety information where required.

This information should be clear and understandable to consumers and provided in the relevant language requirements for the market.

The aim is to help consumers use products safely and understand any relevant warnings or limitations.

For jewellery and accessories, this could include information about safe use, care or particular product characteristics where this is necessary to reduce a foreseeable risk.

6. Understand your responsibilities as a manufacturer, importer or distributor

GPSR responsibilities are not the same for every business.

You need to understand which role you have in relation to each product.

For example:

Manufacturers are responsible for ensuring their products meet the applicable safety requirements, carrying out risk assessments and preparing technical documentation.

Importers have responsibilities for checking that manufacturers have met relevant requirements before products are placed on the market.

Distributors and retailers also have responsibilities, including checking relevant product identification, traceability and safety information before making products available.

A business can also fall into more than one category depending on how it operates.

7. Check whether you need an EU Responsible Person

If you are selling products into the EU from outside the EU, you may need an EU-based responsible economic operator.

For products covered by GPSR, there must be a responsible economic operator established in the EU. Depending on the circumstances, this could be an EU manufacturer, importer, authorised representative or fulfilment service provider.

The responsible person’s details also need to be indicated as required by the Regulation.

For UK businesses selling into the EU, this is an important requirement to check as part of your market-entry process.

For businesses selling into Northern Ireland, specific GPSR requirements also apply, including the requirement for a responsible economic operator established in NI or the EU.

Does GPSR mean every product needs to be tested?

Not necessarily.

GPSR requires businesses to ensure that products are safe and to be able to demonstrate how safety has been assessed. The testing required will depend on the product, its materials, its intended and foreseeable use, and the risks identified.

However, independent product testing can provide valuable evidence of due diligence.

For jewellery and wearable products, testing can be particularly useful for assessing materials and substances that could affect consumer safety.

For example, businesses may need to consider testing for:

  • Nickel release.
  • Lead.
  • Cadmium.
  • Other restricted substances.
  • Material composition.
  • Allergenic metals and skin-contact risks.


The appropriate tests will depend on the product and the applicable legislation.

It is also important to remember that GPSR and REACH are not the same thing. GPSR is concerned with general consumer product safety, while REACH regulates chemicals and restrictions on substances. For many jewellery and accessory businesses, both need to be considered.

How can Birmingham Assay Office help with GPSR compliance?

At Birmingham Assay Office, our independent analytical laboratory provides testing and compliance support for jewellery, wearables and other consumer products.

Our laboratory is UKAS accredited to ISO/IEC 17025, providing independent testing that can help businesses build the evidence needed to support their product safety and compliance processes.

Our services can include:

  • Nickel release testing.
  • Lead and cadmium testing.
  • Restricted substance analysis.
  • Material and component analysis.
  • Product safety testing.
  • Testing programmes for ongoing product due diligence.
  • Support with technical documentation and risk assessment.
AnchorCert Protect

For jewellery and wearable products, AnchorCert Protect is Birmingham Assay Office’s proprietary UKAS-accredited testing programme.

It combines testing for nickel release, lead and cadmium with screening for a wider range of allergenic metals. This can help businesses build evidence around both consumer safety and applicable chemical restrictions.

Rather than treating compliance testing as a one-off exercise, we can also help businesses develop an appropriate testing programme that reflects their products and production or supply arrangements.

What are the benefits of GPSR compliance for your business?

Taking product safety seriously can benefit your business in several ways.

  • Protect your customers

The most important benefit is reducing the risk that a product causes harm. Appropriate product design, risk assessment, testing and safety information can help identify and manage potential risks before products reach consumers.

  • Protect your brand

Customers, retailers and marketplaces increasingly expect businesses to be able to demonstrate that their products are safe and responsibly produced.

Having clear compliance records and independent test reports can help demonstrate that product safety has been taken seriously.

  • Reduce business risk

A structured compliance programme can help identify issues earlier, rather than after products have entered the market.

This can reduce the likelihood of costly product withdrawals, recalls, returns and damage to customer confidence.

Be prepared to demonstrate due diligence

If a regulator, retailer or marketplace asks questions about a product, having appropriate risk assessments, technical documentation and testing records readily available can make it easier to demonstrate how safety has been assessed.

A simple GPSR compliance checklist

If you are reviewing your product range, the following checklist is a useful starting point:

  • Identify which markets you are selling into.
  • Check whether your products fall within the scope of GPSR or other product-specific legislation.
  • Identify your role in the supply chain.
  • Carry out an appropriate product safety risk assessment.
  • Identify any applicable standards and legal requirements.
  • Determine what testing or other evidence is appropriate for your products.
  • Keep technical documentation and test reports.
  • Make sure products have the required identification and traceability information.
  • Check that appropriate warnings, instructions and safety information are provided.
  • Check your online product listings where applicable.
  • Confirm whether an EU or Northern Ireland responsible economic operator is required.
  • Have a process for dealing with safety issues, complaints, corrective action and recalls.
  • Review your compliance programme regularly, particularly when materials, suppliers or product designs change.
GPSR compliance: putting product safety first

So, what are the GPSR compliance requirements?

In simple terms, businesses need to make sure their products are safe, assess the risks associated with them, maintain appropriate technical documentation, provide the required product and safety information, and understand their responsibilities throughout the supply chain.

For jewellery, wearables, accessories and other consumer goods, independent testing can be an important part of building evidence that products have been appropriately assessed.

Birmingham Assay Office can help businesses understand the testing evidence they may need and provide independent laboratory testing to support their compliance and due diligence programmes.

If you are unsure what testing your products require, speak to Birmingham Assay Office about developing a testing programme suited to your products and markets.

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