Retail Jewellers
Support sales, build trust, and ensure compliance across your product range.
Protecting value, authenticity, and consumer trust in jewellery and luxury goods.
For over 250 years, Birmingham Assay Office has been at the forefront of protecting consumers and supporting the jewellery and luxury industries. Known worldwide for hallmarking, today we provide a comprehensive suite of testing, certification, and valuation services designed to give brands, designers, and retail jewellers the assurance they need to meet customer expectations and regulatory requirements.
Your challenges...
The fine jewellery and luxury sector is under growing pressure to:
- Prove authenticity and value in a market facing counterfeiting and fraud.
- Demonstrate compliance with strict UK, EU, and international regulations on precious metals and product safety.
- Deliver transparency and traceability across complex global supply chains.
- Meet rising consumer expectations for sustainable and ethically sourced materials.
- Protect brand reputation by ensuring that every piece leaving production is safe, compliant, and independently verified.
How Birmingham Assay Office supports you...
We provide expert, independent services to help retail jewellers, luxury brands and fine jewellery businesses meet these challenges:
Hallmarking & Metal Certification
- Legal hallmarking for gold, silver, platinum, and palladium.
- Custom sponsor marks, commemorative marks, and branding options.
Analytical Testing & Compliance
- UKAS-accredited testing for precious metal content and purity.
- Nickel release, lead, cadmium, and other REACH/RoHS compliance testing.
Diamond, Gemstone & Luxury Valuations
- Independent valuations for insurance, resale, and customer assurance.
- Valued & Vaulted – NFC-enabled authentication cards with blockchain traceability, creating a unique digital certificate of ownership.
Authentication & Consumer Protection
- Verification services to combat counterfeiting in jewellery, watches, and luxury goods.
- Independent testing that enhances transparency, brand protection, and customer trust.
to learn how Birmingham Assay Office can protect your brand and deliver confidence in every piece you create.
Why choose Birmingham Assay Office?
- Heritage & Trust – Over 250 years supporting the UK and international jewellery industry.
- Independence – UKAS-accredited, impartial testing and certification.
- Global Recognition – The Birmingham hallmark is trusted worldwide.
- Customer-Centric Approach – Tailored solutions for independent makers through to global luxury houses.
- Future-Focused – Supporting sustainable sourcing, circular economy initiatives, and digital authentication technologies.
Contact us
Birmingham Assay office
0121 820 0773
Address
1 Moreton St, Birmingham, B1 3AX