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THE BIRMINGHAM ASSAY OFFICE AT SPRING FAIR 2008 BENEFITING FROM CHANGE BREAKFAST SEMINAR |5th FEBRUARY 2008 | BY INVITATION ONLY - Added 10.01.08

The UK jewellery market is changing faster than ever before and it is increasingly important that suppliers and retailers understand what is happening to customer demand and are able to respond accordingly

At Spring Fair 2008, The Birmingham Assay Office will be staging a Breakfast Seminar, on Tuesday 5th February, to present and interpret the trends from the last 12 months in order to put jewellery in context against the rest of the retail trade and to explore the implications of the changes that the industry is experiencing. Michael Allchin, Chief Executive and Assay Master, who will present to an invited audience says: gThe Birmingham Assay Office is in a privileged position because we actually see almost half of the jewellery entering the UK market and we talk to key members of the trade every day.

gFigures show that the eflight to qualityf which was evident during 2006 has continued and, anecdotally, we understand that those jewellers who have responded with good quality, well designed, innovative jewellery and services have thrived during 2007.

gConsumer shopping habits are changing and this has implications which we need to predict and plan for.  gIt is essential that we all understand the dynamics and the new challenges of the market in which we are operating and the Seminar is designed to help us achieve this.h

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