Latest News

THE BIRMINGHAM ASSAY OFFICE LAUNCHES CHISTMAS CONSUMER HALLMARKING CAMPAIGN
                          
DON’T GET CAUGHT OUT THIS CHRISTMAS

Jewellery is the ultimate personal Christmas gift and with precious metal prices at a record high it is more important than ever, that shoppers know they are getting what they pay for when they buy fine jewellery. The UK Hallmark, which must be applied to all except very lightweight gold, silver, platinum and palladium jewellery provides this guarantee.

During November and December The Birmingham Assay Office is running a consumer hallmarking campaign in the Midlands and in December will also feature a hallmarking awareness campaign in association with Smooth Radio 105.7FM

The campaign will aim to increase consumers understanding of the value of hallmarking.  It will explain that when buying fine jewellery this feastive season – “make sure you ask to see the hallmarks – they are your guarantee of the precious metal content”.  There must be at least THREE different marks to be a full legal UK hallmark.

Buyers – can download a consumer guide to understanding hallmarks at www.theassayoffice.co.uk.
Retailers – for more information call 0871 871 6020 or email gem@theasssayofficec.co.uk

About The Birmingham Assay Office.
Now the largest Assay Office in the world, this not-for-profit organisation has been a centre of expert opinion and independent assessment of jewellery and precious metals for over 235 years.  The Organisation prides itself on the high level of service and the use of the latest technology by all its commercial divisions, from Hallmarking, Diamond and Gemstone Certification, Jewellery, Watch and Silverware Valuations through to precious and non precious metal testing, product safety and quality assurance testing as well as educational training and consultancy.

Click Image to view fullsize PDF

<< Back to Latest News     Previous Releases >>